RAD is a leading Israeli company, recognized globally for developing, manufacturing, and marketing cutting-edge communication products. From data communication and telecommunications to advanced solutions in cloud services, telephony, cybersecurity, enterprise video networks, data center solutions, and mobility, RAD sets the standard for innovation.

We were tasked with creating a powerful digital platform that showcases RAD's comprehensive product portfolio and seamless solutions. The website features an AI-driven search engine, enabling users to effortlessly navigate thousands of data points, including product details, technical documents, and marketing materials. The site’s partner portal enhances business efficiency by providing a secure online platform for generating quotes, placing orders, and tracking shipments.

Beyond the main website, Fatfish developed a sophisticated corporate portal that centralizes RAD’s HR activities. This portal streamlines processes from onboarding new employees to managing staff benefits and selecting corporate gifts, providing a seamless experience for employees.

Built on the robust Drupal CMS, the website integrates smoothly with RAD’s various systems, including CRM for lead management, order systems, and secure LDAP access. The platform is fully responsive and adheres to AA accessibility standards, ensuring an exceptional user experience across all devices.

This digital solution not only enhances RAD's global presence but also reinforces their commitment to innovation and excellence in the communication industry.